“Social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior …”, ACCSR, 2016.
It helps to sure up your license to operate.
Benefiting society does more than just make you feel good – it raises your brand value, increases employee and community satisfaction and can increase growth – if it’s done well.
A new term and approach is Shared Value – creating value for the natural environment and for the community through investing in impact projects. It’s the new wave of sustainability. Recognising natural value or natural capital is critical to any organisation’s understanding of the real cost relating to its use of natural resources. Many so-called environmental services are not priced, such as bee pollination or clean air, but since they are free they save you money and can therefore be attributed a value. This is the only way to solve the problem of resource depletion. Putting a price on carbon is one example.
Consult with your external stakeholders to find out what they care about and build your program to suit.
Create a valuable CSR program and have something tangible to say in your sustainability report – meet your GRI objectives. Donate and sponsor to match your strategic objectives.